Tag: parody

• “Parody as Brand: The Case of [adult swim]’s Paracasual Advergames”

  Co-authored with David Gurney. Convergence: The International Journal of Research into New Media Technologies (2014).

  Matt Payne

  September 3, 2014

  Articles (refereed)

  adult swim, casual games, humor, marketing, mobile, parody, television, video games