Tag: casual games

• “Parody as Brand: The Case of [adult swim]’s Paracasual Advergames”

  Co-authored with David Gurney. Convergence: The International Journal of Research into New Media Technologies (2014).

  Matt Payne

  September 3, 2014

  Articles (refereed)

  adult swim, casual games, humor, marketing, mobile, parody, television, video games

• “Advergaming and Niche Branding”

  Co-authored with David Gurney. In Media Res: a Media Commons Project (18 August 2011).

  Matt Payne

  August 18, 2011

  Other essays

  adult swim, casual games, gameplay, marketing, video games