Tag: marketing

• Wicked Games, Part II: Blood, Sex, and Pixels

  Citation: Payne, Matthew Thomas and Peter Alilunas. “Wicked Games, Part II: Blood, Sex, and Pixels.” Flow: A Critical Forum on Television and Media Culture 22.4 (February 2016). Solicited for inclusion.

  Matt Payne

  March 17, 2016

  Articles (non-refereed)

  controversy, marketing, moral panic, Nintendo, sega, video game

• “Parody as Brand: The Case of [adult swim]’s Paracasual Advergames”

  Co-authored with David Gurney. Convergence: The International Journal of Research into New Media Technologies (2014).

  Matt Payne

  September 3, 2014

  Articles (refereed)

  adult swim, casual games, humor, marketing, mobile, parody, television, video games

• “Wound Raider: Authorizing Trauma in Lara Croft’s Origin Story”

  Co-authored with Derek Frank. In Media Res: a Media Commons Project (13 March 2013).

  Matt Payne

  March 13, 2013

  Other essays

  controversy, Lara Croft, marketing, Tomb Raider, video games

• “Marketing Military Realism in Call of Duty 4: Modern Warfare“

  Games & Culture 7.4 (July 2012): 305-327.

  Matt Payne

  July 24, 2012

  Articles (refereed)

  Call of Duty, controversy, marketing, militarism, video games, war

• “Advergaming and Niche Branding”

  Co-authored with David Gurney. In Media Res: a Media Commons Project (18 August 2011).

  Matt Payne

  August 18, 2011

  Other essays

  adult swim, casual games, gameplay, marketing, video games

• “Video Game Wii-ealism”

  In Media Res: a Media Commons Project (19 July 2007).

  Matt Payne

  July 19, 2007

  Other essays

  marketing, Nintendo, realism, wii