“Manufacturing Militainment: Video Game Producers and Military Brand Games”


Payne, Matthew Thomas. “Manufacturing Militainment: Video Game Producers and Military Brand Games.” War Isn’t Hell, It’s Entertainment: Essays on Visual Media and Representation of Conflict. Edited by Rikke Schubart, Fabian Virchow, Debra White-Stanley & Tanja Thomas. Jefferson, NC: McFarland, 2009: 238-255.

From the anthology’s Introduction:

“We should ask ourselves what the military is thinking when producing video games as instruments of public relations, recruitment, and training. This is exactly what Matthew Thomas Payne does in his essay based on interviews with the head producers of America’s Army (2002), America’s Army: Rise of a Soldier (2005), and Full Spectrum Warrior (2004). These producers become new media cultural brokers whose visions of war and opinions about representation and realism are immensely important in shaping the games that entertain millions of users globally.” (p. 8)