Tag: marketing

Wicked Games, Part II: Blood, Sex, and Pixels

Citation: Payne, Matthew Thomas and Peter Alilunas. “Wicked Games, Part II: Blood, Sex, and Pixels.” Flow: A Critical Forum on Television and Media Culture 22.4 (February 2016). Solicited…

“Parody as Brand: The Case of [adult swim]’s Paracasual Advergames”

Co-authored with David Gurney. Convergence: The International Journal of Research into New Media Technologies (2014).

“Wound Raider: Authorizing Trauma in Lara Croft’s Origin Story”

Co-authored with Derek Frank. In Media Res: a Media Commons Project (13 March 2013).

“Marketing Military Realism in Call of Duty 4: Modern Warfare

Games & Culture 7.4 (July 2012): 305-327.

“Advergaming and Niche Branding”

Co-authored with David Gurney. In Media Res: a Media Commons Project (18 August 2011).

“Video Game Wii-ealism”

In Media Res: a Media Commons Project (19 July 2007).