Matthew Thomas Payne



Wicked Games, Part II: Blood, Sex, and Pixels

“Parody as Brand: The Case of [adult swim]’s Paracasual Advergames”

“Wound Raider: Authorizing Trauma in Lara Croft’s Origin Story”

“Marketing Military Realism in Call of Duty 4: Modern Warfare

“Advergaming and Niche Branding”

“Video Game Wii-ealism”

© 2019 Matthew Thomas Payne

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