MattPayne.com

Matthew Thomas Payne is a critical media studies scholar and recovering film production professional. He is associate professor of media studies in the Film, Television, and Theatre Department at the University of Notre Dame. You can follow him @ludology.

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Tag: adult swim

“Parody as Brand: The Case of [adult swim]’s Paracasual Advergames”

Co-authored with David Gurney. Convergence: The International Journal of Research into New Media Technologies (2014).

“Advergaming and Niche Branding”

Co-authored with David Gurney. In Media Res: a Media Commons Project (18 August 2011).