Tag: adult swim

“Parody as Brand: The Case of [adult swim]’s Paracasual Advergames”

Co-authored with David Gurney. Convergence: The International Journal of Research into New Media Technologies (2014).

“Advergaming and Niche Branding”

Co-authored with David Gurney. In Media Res: a Media Commons Project (18 August 2011).